Time To Tell Chronographs for collectors

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The Hamilton Fontainebleau

jpynson |  1 October 2016

The Hamilton Fontainebleau

  Who still has the 1970s chronographs from Hamilton in mind? Set apart in the shadows by Breitling and Heuer watches, however Hamilton played a crucial role in the launch of the famous Chronomatic calibre. The brand’s flagship model at that time was the Fontainebleau – named after a famous French...


From Ebauches SA to ETA SA, Chapter 5. Fusion and rebirth

jpynson |  10 June 2016

From Ebauches SA to ETA SA, Chapter 5. Fusion and rebirth

The idea of a merger between the SSIH and ASUAG had been in the air since 1980 when the Swiss Federal Council had encouraged a partnership agreement between the two companies. Moreover, in 1981, SSIH sold their quartz division to ETA. Nicolas Hayek's strategy was based on a marketing structure that...


From Ebauches SA to ETA SA, chapter 4. From Alpha to Omega

jpynson |  5 June 2016

From Ebauches SA to ETA SA, chapter 4. From Alpha to Omega

SSIH was created on February 24th, 1930 from the merger of Louis Brandt and Frères SA, the Omega Watch Co. in Bienne, and Fabrique d'Horlogerie Charles Tissot et Fils in Le Locle – ‘Manufactures’ who need no further introduction. During the difficult period of 1930 SSIH rationalized their movement blank factories...


From Ebauches SA to ETA SA, chapter 3: From the golden age to the brink of the great crisis

jpynson |  26 May 2016

From Ebauches SA to ETA SA, chapter 3: From the golden age to the brink of the great crisis

Between 1945 and 1960 the Swiss watch industry experienced fifteen years of almost continuous growth. Annual production of watches and movements more than doubled, from 18.8 to 41 million units. Protective measures prohibiting the creation of new movement blank factories were extended in the early 1950s and later relaxed. But what...

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