History of the brands

The true story of Ernest Borel & Cie
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History of the brands

The true story of Ernest Borel & Cie

Ernest Borel
A jewel in the crown of the Neuchâtel watchmaking industry, Ernest Borel has always combined originality of design with chronometric precision. It is also one of Switzerland's oldest watchmakers, and its history is punctuated by remarkable models that are still sought-after today.
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The true story of Sportex Watches
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History of the brands

The true story of Sportex Watches

Sportex
This "small" manufacturer of chronographs and counters had a rather original destiny: it was in a way bought twice by the same company!
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The true story of Leonidas watches
History of the brands

The true story of Leonidas watches

Leonidas
A major player in Swiss chronographs and counters in the 20th century, Léonidas is known today only to a handful of collectors and vintage watch enthusiasts.
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The true story of Wyler watches
History of the brands

The true story of Wyler watches

Wyler
Wyler watches were made famous by the use of the famous Incaflex balance wheel. But Wyler's history is not limited to this original shock absorber: the company created many interesting models, was a pioneer in automatic watches and sports sponsorship, and the Wyler family even ran another Swiss brand: Liema.
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The true story of Ardath watches
History of the brands

The true story of Ardath watches

Ardath
Compared to other century-old companies, Ardath's lifespan was relatively short at 60 years, but from the late 1950s onwards it created some really interesting models, such as diving watches and dual time zone watches.
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The true story of Universal Genève. Part two: chronographs
History of the brands

The true story of Universal Genève. Part two: chronographs

Universal Genève
The first Universal pocket chronographs were usually fitted with Le Phare calibers, the famous Le Locle manufacturer that supplied many other companies. Gradually, Martel calibers came into use, particularly for wrist chronographs, but Jeanneret-Lémania calibers were also available. 
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The true story of Zodiac
History of the brands

The true story of Zodiac

Zodiac
By Joël Pynson. Zodiac Watch Co. is one of those Swiss watchmaking companies that have changed hands several times and whose history is difficult to trace. Zodiac still exists, but the history available on the company's current website is rather fanciful.
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The true story of Ulysse Nardin
History of the brands

The true story of Ulysse Nardin

Ulysse Nardin
“The House currently has a selection of chronometers in Geneva whose average variation is less than 0.4 sec. per day." Ulysse Nardin advertisement, 1877
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