History of the brands

The true story of Ernest Borel & Cie
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History of the brands

The true story of Ernest Borel & Cie

Ernest Borel
A jewel in the crown of the Neuchâtel watchmaking industry, Ernest Borel has always combined originality of design with chronometric precision. It is also one of Switzerland's oldest watchmakers, and its history is punctuated by remarkable models that are still sought-after today.
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The true story of Leonidas watches
History of the brands

The true story of Leonidas watches

Leonidas
A major player in Swiss chronographs and counters in the 20th century, Léonidas is known today only to a handful of collectors and vintage watch enthusiasts.
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The true story of Wyler watches
History of the brands

The true story of Wyler watches

Wyler
Wyler watches were made famous by the use of the famous Incaflex balance wheel. But Wyler's history is not limited to this original shock absorber: the company created many interesting models, was a pioneer in automatic watches and sports sponsorship, and the Wyler family even ran another Swiss brand: Liema.
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The true story of Ardath watches
History of the brands

The true story of Ardath watches

Ardath
Compared to other century-old companies, Ardath's lifespan was relatively short at 60 years, but from the late 1950s onwards it created some really interesting models, such as diving watches and dual time zone watches.
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The fabulous story of ETA, chapter 4. From alpha to omega
History of the brands

The fabulous story of ETA, chapter 4. From alpha to omega

ETA
The SSIH was created on February 24, 1930 by the merger of Louis Brandt et Frères S.A., Omega Watch Co. in Bienne, and the Fabrique d'Horlogerie Charles Tissot et Fils in Le Locle. These Manufactures are no longer in the limelight, joining forces in these difficult times to rationalize their ébauches factories and coordinate their sales policies.
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The fabulous story of ETA, Chapter 5: Merger and rebirth
History of the brands

The fabulous story of ETA, Chapter 5: Merger and rebirth

ETA
The idea of a rapprochement between ASUAG and SSIH was in the air, since the Swiss Federal Council had favored a collaboration contract between the two companies as early as 1980. What's more, in 1981, SSIH sold its quartz sector to ETA. Nicolas Hayek's strategy is based on a market logic that can be compared to a pyramid.
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The true story of Universal Genève. Part two: chronographs
History of the brands

The true story of Universal Genève. Part two: chronographs

Universal Genève
The first Universal pocket chronographs were usually fitted with Le Phare calibers, the famous Le Locle manufacturer that supplied many other companies. Gradually, Martel calibers came into use, particularly for wrist chronographs, but Jeanneret-Lémania calibers were also available. 
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The true story of Zodiac
History of the brands

The true story of Zodiac

Zodiac
By Joël Pynson. Zodiac Watch Co. is one of those Swiss watchmaking companies that have changed hands several times and whose history is difficult to trace. Zodiac still exists, but the history available on the company's current website is rather fanciful.
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