History of the brands

The True Story of Continental Watches

Continental

The Continental brand has existed since the 19th century and has been used by several watchmaking companies. However, the Continental company itself was founded in 1953 to produce affordable Roskopf watches. After several changes in ownership, the company is still in business in Möhlin, near Basel.

View

History of the brands

The true story of Société Horlogère Reconvilier

Reconvilier

Reconvilier watches suffered a double whammy: little appreciated during their existence because they were fitted with Roskopf calibers, and wiped out when American and then Asian quartz watches reached such low prices that the entire Swiss Roskopf watch industry disappeared.

View

History of the brands

The true story of Auguste Reymond SA (ARSA) watches

ARSA

A little-known specialist in sports watches and chronographs, ARSA (Auguste Reymond SA) was a major employer in the Bernese Jura town of Tramelan. The company still exists, but is now located in Nidau, near Biel.

View

History of the brands

The true story of Berna watches

Berna

Known for its famous regatta counter, Berna was one of the many manufacturers of counters and chronographs in St Imier.

View