History of the brands

The true story of Dulux watches

Dulux

A general manufacturer based in Tramelan, Dulux did not survive the quartz crisis and disappeared at the end of the 20th century.

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History of the brands

The true story of Helvétia watches

Helvétia

Founded by Omega's directors in 1895, La Générale, Helvétia watches, has had an eventful history. Around 1908, it was one of the first Swiss companies to produce wristwatches for men, and subsequently played an active role in the technical evolution of the Swiss watch, whether in the field of water-resistant watches, automatic watches, shock protection or...

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History of the brands

The true story of Auguste Reymond SA (ARSA) watches

ARSA

A little-known specialist in sports watches and chronographs, ARSA (Auguste Reymond SA) was a major employer in the Bernese Jura town of Tramelan. The company still exists, but is now located in Nidau, near Biel.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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History of the brands

The true story of Leonidas watches

Leonidas

A major player in Swiss chronographs and counters in the 20th century, Léonidas is known today only to a handful of collectors and vintage watch enthusiasts.

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