History of the brands

The True Story of Sandoz of Switzerland Watches

Sandoz

The surname Sandoz is very common in Switzerland, and many people with that surname have been watchmakers. The Sandoz watches featured in this article are associated with Henri Sandoz-Robert, who began his business in Les Ponts-de-Martel in 1898.

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History of the brands

The true story of Rila watches

Rila

Rila is one of the many factories created by the Choffat family in Tramelan. Active until the "quartz crisis", it subsequently merged with the Dulux factory.

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History of the brands

The true story of Auguste Reymond SA (ARSA) watches

ARSA

A little-known specialist in sports watches and chronographs, ARSA (Auguste Reymond SA) was a major employer in the Bernese Jura town of Tramelan. The company still exists, but is now located in Nidau, near Biel.

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History of the brands

The true story of Ernest Borel & Cie

Ernest Borel

A jewel in the crown of the Neuchâtel watchmaking industry, Ernest Borel has always combined originality of design with chronometric precision. It is also one of Switzerland's oldest watchmakers, and its history is punctuated by remarkable models that are still sought-after today.

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