The true story of Swiss watchmaking

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History of the brands

The True Story of Amida Watches

Amida

Amida was one of the manufacturers of affordable Roskopf-style watches that enjoyed their heyday between 1950 and 1970. They were unable to weather the “quartz crisis” when the price of quartz watches plummeted. Amida ceased operations as a watchmaker in 1991, but one of the brand’s models has recently been reintroduced.

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History of the brands

The true story of Felca and Titoni

Titoni

Titoni is one of the few Swiss watch manufacturers still owned by the family of its founder. Its long history has been marked by numerous remarkable models.

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