History of the brands

The True Story of Continental Watches

Continental

The Continental brand has existed since the 19th century and has been used by several watchmaking companies. However, the Continental company itself was founded in 1953 to produce affordable Roskopf watches. After several changes in ownership, the company is still in business in Möhlin, near Basel.

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History of the brands

The true story of Eigeldinger watches

Eigeldinger

André Eigeldinger created one of the first factories in La Chaux-de-Fonds to focus exclusively on wristwatches. But lacking a strong brand, the company disappeared in 1963.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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History of the brands

The true story of Ardath watches

Ardath

Compared to other century-old companies, Ardath's lifespan was relatively short at 60 years, but from the late 1950s onwards it created some really interesting models, such as diving watches and dual time zone watches.

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