History of the brands

The true story of Mondia watches

Mondia

This generalist manufacturer from La Chaux-de-Fonds merged with Zenith and Movado in 1969, before disappearing as a victim of the "quartz crisis". The brand was relaunched in Italy.

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History of the brands

The true story of Rila watches

Rila

Rila is one of the many factories created by the Choffat family in Tramelan. Active until the "quartz crisis", it subsequently merged with the Dulux factory.

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History of the brands

The true story of Levaillant & Cie, Fabrique Novelti

Novelti

This small factory in La Chaux-de-Fonds lived for just over a century, between 1874 and 1974.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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History of the brands

The true story of Ardath watches

Ardath

Compared to other century-old companies, Ardath's lifespan was relatively short at 60 years, but from the late 1950s onwards it created some really interesting models, such as diving watches and dual time zone watches.

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