History of the brands

The True Story of Mildia Watches
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History of the brands

The True Story of Mildia Watches

Mildia
This general-purpose manufacturer based in La Chaux-de-Fonds has a long history dating back to 1876. It was very active in the 1950s and 1960s before being acquired by Schwarz-Etienne, which did not use the brand name.
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The True Story of Sandoz of Switzerland Watches
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History of the brands

The True Story of Sandoz of Switzerland Watches

Sandoz
The surname Sandoz is very common in Switzerland, and many people with that surname have been watchmakers. The Sandoz watches featured in this article are associated with Henri Sandoz-Robert, who began his business in Les Ponts-de-Martel in 1898.
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The True Story of Exactus Watches
History of the brands

The True Story of Exactus Watches

Exactus
After its acquisition in 1950, Exactus became Precimax's sister brand but remained independent. It even became the main brand before disappearing during the "quartz crisis."
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The true story of Rila watches
History of the brands

The true story of Rila watches

Rila
Rila is one of the many factories created by the Choffat family in Tramelan. Active until the "quartz crisis", it subsequently merged with the Dulux factory.
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The true story of Arly watches
History of the brands

The true story of Arly watches

Arly
A small company based in Tramelan, Arly is a typical example of the negative effects of the period of watchmaking concentration and the quartz crisis.
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