History of the brands

The true story of Owix watches

Owix

This small Grenchen manufacturer had a rather short existence: the factory, founded in 1929, was absorbed by Wega in 1974.

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History of the brands

The true story of Société Horlogère Reconvilier

Reconvilier

Reconvilier watches suffered a double whammy: little appreciated during their existence because they were fitted with Roskopf calibers, and wiped out when American and then Asian quartz watches reached such low prices that the entire Swiss Roskopf watch industry disappeared.

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History of the brands

The true story of Arly watches

Arly

A small company based in Tramelan, Arly is a typical example of the negative effects of the period of watchmaking concentration and the quartz crisis.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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