The true story of Swiss watchmaking

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History of the brands

The true story of Auréole watches

Aureole

This La Chaux-de-Fonds factory has had an eventful history, and was one of the many victims of the "quartz crisis" a century after its creation.

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History of the brands

The true story of Rila watches

Rila

Rila is one of the many factories created by the Choffat family in Tramelan. Active until the "quartz crisis", it subsequently merged with the Dulux factory.

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History of the brands

The true story of Hoeter & Cie, Triton and Tritona watches

Hoeter

This former La Chaux-de-Fonds company specialized in water-resistant watches from the 1930s onwards. The company was taken over by Breitling in 1944.

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History of the brands

The true story of Zodiac

Zodiac

Zodiac Watch Co. is one of those Swiss watchmaking companies that have changed hands several times and whose history is difficult to trace. Zodiac still exists, but the history available on the company's current website is rather fanciful.

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