The true story of Swiss watchmaking

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History of the brands

The true story of Orion watches

Orion

First producing inexpensive watches, then beautiful precision watches, the Orion factory suffered during the crisis of the 1930s and disappeared in the early 1940s. The brand was then taken over by the Welta company.

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History of the brands

The true story of Auréole watches

Aureole

This La Chaux-de-Fonds factory has had an eventful history, and was one of the many victims of the "quartz crisis" a century after its creation.

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History of the brands

The true story of Hoeter & Cie, Triton and Tritona watches

Hoeter

This former La Chaux-de-Fonds company specialized in water-resistant watches from the 1930s onwards. The company was taken over by Breitling in 1944.

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