History of the brands

The true story of Degoumois et Cie, makers of Avia watches
History of the brands

The true story of Degoumois et Cie, makers of Avia watches

Avia
This La Chaux-de-Fonds-based manufacturer marketed its watches under the Protector name before taking over the Avia brand following the bankruptcy of The Rode Watch. Its director is best known for having created the Société des Garde-Temps (SGT) in 1968.
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The true story of Spera watches
History of the brands

The true story of Spera watches

Spera
Founded in 1919, this discreet Tramelan watchmaking factory was one of the many companies to fall victim to the quartz crisis, disappearing in 1993.
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The true story of Rila watches
History of the brands

The true story of Rila watches

Rila
Rila is one of the many factories created by the Choffat family in Tramelan. Active until the "quartz crisis", it subsequently merged with the Dulux factory.
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The true story of Ulysse Nardin
History of the brands

The true story of Ulysse Nardin

Ulysse Nardin
“The House currently has a selection of chronometers in Geneva whose average variation is less than 0.4 sec. per day." Ulysse Nardin advertisement, 1877
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