The true story of Swiss watchmaking

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History of the brands

The true story of Favre-Leuba watches

Favre-Leuba

This long-established Swiss watchmaking company had very close links with the English Indies in the 19th century. After a period of transition, when the company was mainly active in the Orient, it returned to Geneva in the 1940s to develop particularly innovative models.

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History of the brands

The true story of Degoumois et Cie, makers of Avia watches

Avia

This La Chaux-de-Fonds-based manufacturer marketed its watches under the Protector name before taking over the Avia brand following the bankruptcy of The Rode Watch. Its director is best known for having created the Société des Garde-Temps (SGT) in 1968.

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History of the brands

The true story of Sportex Watches

Sportex

This "small" manufacturer of chronographs and counters had a rather original destiny: it was in a way bought twice by the same company!

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