History of the brands

The True Story of the A. Douard Factory

Douard

Amédée Douard was one of the first in Switzerland to mass-produce wristwatches. He also designed a remarkable chronograph. Nisus took over in 1942.

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History of the brands

The true story of Postala watches

Postala

No fewer than 10 companies in succession carried the Postala trademark. It was finally discontinued after its transfer to the Telda factory in the late 1950s.

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History of the brands

The true story of the Electa watch factory

Electa

Of American origin, which is unusual for a watch manufacturer in Switzerland, Fabrique Electa began its life in Geneva and then moved to La Chaux-de-Fonds, which is also unusual in this direction!

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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History of the brands

The true story of Britix

Britix

As its name suggests, Britix has English origins, and the company made a name for itself from the 1940s onwards, particularly with its chronographs.

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