The true story of Swiss watchmaking

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History of the brands

The true story of Rila watches

Rila

Rila is one of the many factories created by the Choffat family in Tramelan. Active until the "quartz crisis", it subsequently merged with the Dulux factory.

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History of the brands

The true history of Preciosa watches

Preciosa

Precisosa watches were one of the many companies in Biel specializing in ladies' watches at the beginning of the 20th century. The company was later absorbed by SILVANA.

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History of the brands

The true story of Britix

Britix

As its name suggests, Britix has English origins, and the company made a name for itself from the 1940s onwards, particularly with its chronographs.

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