The true story of Swiss watchmaking

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History of the brands

The true story of Postala watches

Postala

No fewer than 10 companies in succession carried the Postala trademark. It was finally discontinued after its transfer to the Telda factory in the late 1950s.

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History of the brands

The true story of Palmyra watches

Palmyra

The Fabrique L. Tièche-Gammeter of Palmyra watches had a short existence, as it was bought out by Meyer & Stüdeli barely 14 years after its creation.

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History of the brands

The true story of Buttes Watch

Buttes Watch

Officially founded in 1923, Fabrique d'Horlogerie Buttes Watch, which specializes in chronographs, actually dates back to the 19th century.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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