The true story of Swiss watchmaking

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History of the brands

The True Story of Irénée Aubry and 8-Day Watches

Irénée Aubry

The watch with an 8-day power reserve enjoyed considerable success in the late 19th and early 20th centuries. Although it was marketed by many manufacturers, it was Irénée Aubry who invented the famous version with a visible balance wheel.

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History of the brands

The true story of Recta watches

Recta

A curious destiny for this Biel-based manufacturer, founded in 1897 and best known today for its superb compasses, which are used the world over.

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History of the brands

The true story of Béguelin & Co, DAMAS watches

Damas

The DAMAS brand was created by Tramelan Watch in Tramelan, but it was the Béguelin & Co. factory that kept it alive for almost 50 years.

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