The true story of Swiss watchmaking

This website is made by humans for humans. Any use of text and/or images by a bot or AI for data collection or machine learning purposes is strictly prohibited and will be considered a violation of copyright.

History of the brands

The true story of Mondia watches

Mondia

This generalist manufacturer from La Chaux-de-Fonds merged with Zenith and Movado in 1969, before disappearing as a victim of the "quartz crisis". The brand was relaunched in Italy.

View

History of the brands

The true story of Recta watches

Recta

A curious destiny for this Biel-based manufacturer, founded in 1897 and best known today for its superb compasses, which are used the world over.

View

History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

View

History of the brands

The true story of Béguelin & Co, DAMAS watches

Damas

The DAMAS brand was created by Tramelan Watch in Tramelan, but it was the Béguelin & Co. factory that kept it alive for almost 50 years.

View

Showing 1-4 of 4 item(s)

Product added to wishlist

Nous utilisons des cookies afin de fournir une expérience utilisateur conviviale. En naviguant sur ce site, vous acceptez la politique d'utilisation des cookies.