History of the brands

The True Story of Exactus Watches

Exactus

After its acquisition in 1950, Exactus became Precimax's sister brand but remained independent. It even became the main brand before disappearing during the "quartz crisis."

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History of the brands

The true story of Delbana watches

Delbana

This generalist manufacturer from Grenchen is best known for its attractive movable-dial watches from the 1950s. During the "quartz crisis", the brand was transferred to the Wega factory.

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History of the brands

The true story of the Electa watch factory

Electa

Of American origin, which is unusual for a watch manufacturer in Switzerland, Fabrique Electa began its life in Geneva and then moved to La Chaux-de-Fonds, which is also unusual in this direction!

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History of the brands

The true story of Nathan Weil, Casy watches

Nathan Weil

Forgotten today, the factory founded by Nathan Weil was nonetheless particularly innovative: we owe it one of the first wrist chronographs, the first luminescent dials, a modular repeater and even a talking clock!

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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