The true story of Swiss watchmaking

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History of the brands

The true story of Juvenia watches

Juvenia

Throughout its history, this beautiful manufacturer in La Chaux-de-Fonds has created remarkable models with astonishing creativity. Long managed by the Didisheim family, it is now part of a Chinese group based in Hong Kong.

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History of the brands

The true story of Delbana watches

Delbana

This generalist manufacturer from Grenchen is best known for its attractive movable-dial watches from the 1950s. During the "quartz crisis", the brand was transferred to the Wega factory.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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