History of the brands

The true story of Hoeter & Cie, Triton and Tritona watches

Hoeter

This former La Chaux-de-Fonds company specialized in water-resistant watches from the 1930s onwards. The company was taken over by Breitling in 1944.

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History of the brands

The true story of Delvina watches

Delvina

Founded in the 1940s, Delvina was a watchmaker based in Geneva. Like many other watchmakers, it did not survive the quartz crisis.

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History of the brands

The true story of Libana watches

Libana

Libana was established in Biel by Sigmund Liebmann, a prolific entrepreneur whose companies are now all defunct.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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History of the brands

The true story of SILVANA watches

Silvana

Silvana was originally a brand of the ARSA factory in Tramelan, registered in 1921. It became an independent company in 1923.

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