The true story of Swiss watchmaking

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History of the brands

The true story of Sicura watches

Sicura

First a manufacturer of Roskopf watches, then a specialist in quartz watches, Sicura is best known for taking over the famous Breitling company, which was threatened with closure in the late 1970s.

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History of the brands

The true story of Dulux watches

Dulux

A general manufacturer based in Tramelan, Dulux did not survive the quartz crisis and disappeared at the end of the 20th century.

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History of the brands

The true story of Seeland Watch Co.

Seeland

This important Biel-based factory is best known as a subsidiary of the famous Invicta company.

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