The true story of Swiss watchmaking

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History of the brands

The true story of Urania watches

Urania

This former factory in Biel was regularly awarded prizes at national and international exhibitions, but it disappeared during the crisis of the 1930s.

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History of the brands

The true story of Sicura watches

Sicura

First a manufacturer of Roskopf watches, then a specialist in quartz watches, Sicura is best known for taking over the famous Breitling company, which was threatened with closure in the late 1970s.

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History of the brands

The true story of Dulux watches

Dulux

A general manufacturer based in Tramelan, Dulux did not survive the quartz crisis and disappeared at the end of the 20th century.

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History of the brands

The true story of Seeland Watch Co.

Seeland

This important Biel-based factory is best known as a subsidiary of the famous Invicta company.

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