History of the brands

The True Story of Irénée Aubry and 8-Day Watches
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History of the brands

The True Story of Irénée Aubry and 8-Day Watches

Irénée Aubry
The watch with an 8-day power reserve enjoyed considerable success in the late 19th and early 20th centuries. Although it was marketed by many manufacturers, it was Irénée Aubry who invented the famous version with a visible balance wheel.
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The true story of Palmyra watches
History of the brands

The true story of Palmyra watches

Palmyra
The Fabrique L. Tièche-Gammeter of Palmyra watches had a short existence, as it was bought out by Meyer & Stüdeli barely 14 years after its creation.
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The true story of the Electa watch factory
History of the brands

The true story of the Electa watch factory

Electa
Of American origin, which is unusual for a watch manufacturer in Switzerland, Fabrique Electa began its life in Geneva and then moved to La Chaux-de-Fonds, which is also unusual in this direction!
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The true story of White Star watches
History of the brands

The true story of White Star watches

White Star
One might think of White Star as a forgotten "little brand", a collateral victim of the quartz crisis of the 1970s. A closer look reveals an innovative company, responsible for a number of landmark models.
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