History of the brands

History of the brands

The true story of Zila watches

Zila
This small generalist manufacturer based in La Heutte, near Biel, produced a few remarkable models, particularly 8-day calendar watches, but disappeared at the beginning of the 21st century.
History of the brands

The true story of Rila watches

Rila
Rila is one of the many factories created by the Choffat family in Tramelan. Active until the "quartz crisis", it subsequently merged with the Dulux factory.
History of the brands

The true story of the Electa watch factory

Electa
Of American origin, which is unusual for a watch manufacturer in Switzerland, Fabrique Electa began its life in Geneva and then moved to La Chaux-de-Fonds, which is also unusual in this direction!
History of the brands

The true story of Charles-Henri Meylan watches

Charles-Henri Meylan
Small in size but big in production quality, the C. H. Meylan Watch Co. perpetuated the tradition of fine watches in the Vallée de Joux until its takeover by Baume & Mercier in 1947.
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