History of the brands

The true story of Orion watches

Orion

First producing inexpensive watches, then beautiful precision watches, the Orion factory suffered during the crisis of the 1930s and disappeared in the early 1940s. The brand was then taken over by the Welta company.

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History of the brands

The true story of Elida watches

Elida

This discreet Fleurier-based manufacturer struggled to differentiate itself in the 1950s and disappeared in the 1960s.

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History of the brands

The true story of HOGA watches

Hoga

HOGA is one of the brands associated with the village of Tramelan in the Bernese Jura. It is best known for its jumping-hour watches from the 1950s and 60s.

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History of the brands

The true story of Ernest Borel & Cie

Ernest Borel

A jewel in the crown of the Neuchâtel watchmaking industry, Ernest Borel has always combined originality of design with chronometric precision. It is also one of Switzerland's oldest watchmakers, and its history is punctuated by remarkable models that are still sought-after today.

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