History of the brands

The true story of Elida watches

Elida

This discreet Fleurier-based manufacturer struggled to differentiate itself in the 1950s and disappeared in the 1960s.

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History of the brands

The true story of Zila watches

Zila

This small generalist manufacturer based in La Heutte, near Biel, produced a few remarkable models, particularly 8-day calendar watches, but disappeared at the beginning of the 21st century.

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History of the brands

The true story of Invar watches

Invar

Achille Hirsch created a number of businesses in La Chaux-de-Fonds. The Compagnie des Montres Invar was intended to produce precision watches with their own calibers. The Invar brand was subsequently used by Achille Hirsch's sons, and the company ceased to exist in 1992.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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History of the brands

The true story of Manufacture Junior

Junior

Manufacture Junior had a very brief existence, and for good reason: it was its creator who bought the famous Leonidas factory.

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