History of the brands

The true story of the Couleru-Meuri watchmaking company

Octo

Couleru-Meuri was one of many factories in La Chaux-de-Fonds that specialized in 8-day watches at the beginning of the 20th century. Several of them used the Octo brand name.

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History of the brands

The true story of Elida watches

Elida

This discreet Fleurier-based manufacturer struggled to differentiate itself in the 1950s and disappeared in the 1960s.

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History of the brands

The true story of Recta watches

Recta

A curious destiny for this Biel-based manufacturer, founded in 1897 and best known today for its superb compasses, which are used the world over.

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History of the brands

The true story of Milus

Milus

A discreet manufacturer based in Biel, Milus made a name for itself in the 1980s with its avant-garde watch designs.

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History of the brands

The true story of Pronto watches

Pronto

Unusually, for over a century, Pronto watches were run by the same family, from the company's creation in 1890, to its demise in 2000.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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