History of the brands

The true story of Etna watches

Etna

Manufacture d'Horlogerie Etna took the rather successful gamble of producing simple watches in Geneva, the city of luxury watches. The company disappeared with the quartz crisis.

View

History of the brands

The true story of Fortis watches

Fortis

A pioneer of the automatic watch, Walter Vogt built Fortis into a watchmaking company that was always at the cutting edge of technological innovation. The company's complex history continues to this day.

View

History of the brands

The true story of Libana watches

Libana

Libana was established in Biel by Sigmund Liebmann, a prolific entrepreneur whose companies are now all defunct.

View

History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

View

History of the brands

The true story of Ernest Borel & Cie

Ernest Borel

A jewel in the crown of the Neuchâtel watchmaking industry, Ernest Borel has always combined originality of design with chronometric precision. It is also one of Switzerland's oldest watchmakers, and its history is punctuated by remarkable models that are still sought-after today.

View