History of the brands

The True Story of Irénée Aubry and 8-Day Watches
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History of the brands

The True Story of Irénée Aubry and 8-Day Watches

Irénée Aubry
The watch with an 8-day power reserve enjoyed considerable success in the late 19th and early 20th centuries. Although it was marketed by many manufacturers, it was Irénée Aubry who invented the famous version with a visible balance wheel.
History of the brands

The true story of Sarcar watches

Sarcar
Since its inception, Sarcar has specialized in innovative jewelry watches. Today, it remains one of the few Geneva-based companies capable of creating custom-made watches richly decorated with diamonds.
History of the brands

The true story of Invar watches

Invar
Achille Hirsch created a number of businesses in La Chaux-de-Fonds. The Compagnie des Montres Invar was intended to produce precision watches with their own calibers. The Invar brand was subsequently used by Achille Hirsch's sons, and the company ceased to exist in 1992.
History of the brands

The true story of Rila watches

Rila
Rila is one of the many factories created by the Choffat family in Tramelan. Active until the "quartz crisis", it subsequently merged with the Dulux factory.
History of the brands

The true story of Ernest Borel & Cie

Ernest Borel
A jewel in the crown of the Neuchâtel watchmaking industry, Ernest Borel has always combined originality of design with chronometric precision. It is also one of Switzerland's oldest watchmakers, and its history is punctuated by remarkable models that are still sought-after today.
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