History of the brands

The True Story of Perfecta

Perfecta

The history of Perfecta is complex because the brand and the factory had different destinies. But both disappeared from the watchmaking world at the end of the 20th century.

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History of the brands

The true story of the Couleru-Meuri watchmaking company

Octo

Couleru-Meuri was one of many factories in La Chaux-de-Fonds that specialized in 8-day watches at the beginning of the 20th century. Several of them used the Octo brand name.

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History of the brands

The true story of Invar watches

Invar

Achille Hirsch created a number of businesses in La Chaux-de-Fonds. The Compagnie des Montres Invar was intended to produce precision watches with their own calibers. The Invar brand was subsequently used by Achille Hirsch's sons, and the company ceased to exist in 1992.

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History of the brands

The true story of Eska and Royce watches

Eska

Forgotten today, Eska watches were nonetheless extremely original, both the men's watches and the superb women's jewelry watches. The company was one of the many victims of the "quartz crisis" in the late 1980s.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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