History of the brands

The True Story of Mildia Watches

Mildia

This general-purpose manufacturer based in La Chaux-de-Fonds has a long history dating back to 1876. It was very active in the 1950s and 1960s before being acquired by Schwarz-Etienne, which did not use the brand name.

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History of the brands

The true story of Repco watches

Repco

Founded by Pierre Nicolet, this Tramelan factory has remained faithful to mechanical watches and has not withstood the "quartz crisis".

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History of the brands

The true story of Eska and Royce watches

Eska

Forgotten today, Eska watches were nonetheless extremely original, both the men's watches and the superb women's jewelry watches. The company was one of the many victims of the "quartz crisis" in the late 1980s.

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History of the brands

The true story of Pronto watches

Pronto

Unusually, for over a century, Pronto watches were run by the same family, from the company's creation in 1890, to its demise in 2000.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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