History of the brands

The True Story of Exactus Watches

Exactus

After its acquisition in 1950, Exactus became Precimax's sister brand but remained independent. It even became the main brand before disappearing during the "quartz crisis."

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History of the brands

The true story of Etna watches

Etna

Manufacture d'Horlogerie Etna took the rather successful gamble of producing simple watches in Geneva, the city of luxury watches. The company disappeared with the quartz crisis.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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History of the brands

The true story of Perret & Berthoud, manufacture des montres Universal. Part one: history

Universal Genève

For many watch collectors, Universal is one of the finest Swiss brands. Mythical models such as the Tri-Compax chronograph and the Polerouter automatic watch have done much to enhance the reputation of Swiss watchmaking around the world.

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History of the brands

The true story of Universal Genève. Part two: chronographs

Universal Genève

The first Universal pocket chronographs were usually fitted with Le Phare calibers, the famous Le Locle manufacturer that supplied many other companies. Gradually, Martel calibers came into use, particularly for wrist chronographs, but Jeanneret-Lémania calibers were also available.

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History of the brands

The true story of Universal Genève, 3rd and final part: Polerouter, the watch...

Universal Genève

Universal's Polerouter is undoubtedly the Geneva-based brand's best-known model, and the one that has been produced in the greatest number of versions.

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