History of the brands

The true story of Zila watches

Zila

This small generalist manufacturer based in La Heutte, near Biel, produced a few remarkable models, particularly 8-day calendar watches, but disappeared at the beginning of the 21st century.

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History of the brands

The true story of Etna watches

Etna

Manufacture d'Horlogerie Etna took the rather successful gamble of producing simple watches in Geneva, the city of luxury watches. The company disappeared with the quartz crisis.

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History of the brands

The true story of Henex watches

Henex

In 1973, this Tavannes-based manufacturer joined forces with Roventa to create the Roventa-Henex company.

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History of the brands

The true story of Pronto watches

Pronto

Unusually, for over a century, Pronto watches were run by the same family, from the company's creation in 1890, to its demise in 2000.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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