History of the brands

The True Story of Continental Watches

Continental

The Continental brand has existed since the 19th century and has been used by several watchmaking companies. However, the Continental company itself was founded in 1953 to produce affordable Roskopf watches. After several changes in ownership, the company is still in business in Möhlin, near Basel.

View

History of the brands

The true story of Etna watches

Etna

Manufacture d'Horlogerie Etna took the rather successful gamble of producing simple watches in Geneva, the city of luxury watches. The company disappeared with the quartz crisis.

View

History of the brands

The true story of Spera watches

Spera

Founded in 1919, this discreet Tramelan watchmaking factory was one of the many companies to fall victim to the quartz crisis, disappearing in 1993.

View

History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

View