History of the brands

The True Story of Exactus Watches

Exactus

After its acquisition in 1950, Exactus became Precimax's sister brand but remained independent. It even became the main brand before disappearing during the "quartz crisis."

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History of the brands

The true story of Sicura watches

Sicura

First a manufacturer of Roskopf watches, then a specialist in quartz watches, Sicura is best known for taking over the famous Breitling company, which was threatened with closure in the late 1970s.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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History of the brands

The true story of Glycine

Glycine

Fabrique d'Horlogerie La Glycine was one of the first Swiss watchmakers to market automatic watches in the early 1930s, and some of its models, such as the Airman and Vacuum, are sought-after by collectors today.

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