The true story of Swiss watchmaking

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History of the brands

The true story of Urania watches

Urania

This former factory in Biel was regularly awarded prizes at national and international exhibitions, but it disappeared during the crisis of the 1930s.

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History of the brands

The true story of Teriam watches

Teriam

Teriam is a unique company in the history of Swiss watch manufacturers. It produced millions of watches, but relatively few under its own name, as it mainly supplied other companies with watches and movements, including Ébauches SA. It disappeared with the quartz crisis.

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History of the brands

The True Story of Exactus Watches

Exactus

After its acquisition in 1950, Exactus became Precimax's sister brand but remained independent. It even became the main brand before disappearing during the "quartz crisis."

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