History of the brands

The True Story of Mildia Watches

Mildia

This general-purpose manufacturer based in La Chaux-de-Fonds has a long history dating back to 1876. It was very active in the 1950s and 1960s before being acquired by Schwarz-Etienne, which did not use the brand name.

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History of the brands

The true story of Gigandet watches

Gigandet

Charles Gigandet is a general manufacturer based in Tramelan who produced numerous chronographs in the 1970s, as well as watches that competed with Swatch. He is also known for supplying chronographs to the American manufacturer Wakmann.

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History of the brands

The true story of Fortis watches

Fortis

A pioneer of the automatic watch, Walter Vogt built Fortis into a watchmaking company that was always at the cutting edge of technological innovation. The company's complex history continues to this day.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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