The true story of Swiss watchmaking

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History of the brands

The True Story of Gigantic Watches

Gigantic

Without a standout model, this small Geneva-based manufacturer did not survive the death of its founder and the "quartz crisis."

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History of the brands

The true story of Teriam watches

Teriam

Teriam is a unique company in the history of Swiss watch manufacturers. It produced millions of watches, but relatively few under its own name, as it mainly supplied other companies with watches and movements, including Ébauches SA. It disappeared with the quartz crisis.

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History of the brands

The true story of White Star watches

White Star

One might think of White Star as a forgotten "little brand", a collateral victim of the quartz crisis of the 1970s. A closer look reveals an innovative company, responsible for a number of landmark models.

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