History of the brands

The true story of Lavina watches

Lavina

This Villeret manufacture produced its own movements right up to the end of its existence in the 1960s, and even produced Observatory chronometers.

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History of the brands

The true story of Invar watches

Invar

Achille Hirsch created a number of businesses in La Chaux-de-Fonds. The Compagnie des Montres Invar was intended to produce precision watches with their own calibers. The Invar brand was subsequently used by Achille Hirsch's sons, and the company ceased to exist in 1992.

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History of the brands

The true story of Grovana watches

Grovana

Founded in 1925 as an assembling company, the company really took off in the 1960s with the launch of the Grovana brand.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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