The true story of Swiss watchmaking

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History of the brands

The true story of Grovana watches

Grovana

Founded in 1925 as an assembling company, the company really took off in the 1960s with the launch of the Grovana brand.

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History of the brands

The true story of Spera watches

Spera

Founded in 1919, this discreet Tramelan watchmaking factory was one of the many companies to fall victim to the quartz crisis, disappearing in 1993.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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History of the brands

The true story of Zodiac

Zodiac

Zodiac Watch Co. is one of those Swiss watchmaking companies that have changed hands several times and whose history is difficult to trace. Zodiac still exists, but the history available on the company's current website is rather fanciful.

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