History of the brands

The True Story of Perfecta

Perfecta

The history of Perfecta is complex because the brand and the factory had different destinies. But both disappeared from the watchmaking world at the end of the 20th century.

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History of the brands

The true story of Record watches

Record

Founded to produce the curious Sector watch, Record Watch in Tramelan soon became a manufacturer of remarkable timepieces. The company was acquired by Longines in 1962.

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History of the brands

The true story of Henex watches

Henex

In 1973, this Tavannes-based manufacturer joined forces with Roventa to create the Roventa-Henex company.

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History of the brands

The true story of Libana watches

Libana

Libana was established in Biel by Sigmund Liebmann, a prolific entrepreneur whose companies are now all defunct.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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