History of the brands

The True Story of Amida Watches
History of the brands

The True Story of Amida Watches

Amida
Amida was one of the manufacturers of affordable Roskopf-style watches that enjoyed their heyday between 1950 and 1970. They were unable to weather the “quartz crisis” when the price of quartz watches plummeted. Amida ceased operations as a watchmaker in 1991, but one of the brand’s models has recently been reintroduced.
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The true story of Milus
History of the brands

The true story of Milus

Milus
A discreet manufacturer based in Biel, Milus made a name for itself in the 1980s with its avant-garde watch designs.
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The true story of Rila watches
History of the brands

The true story of Rila watches

Rila
Rila is one of the many factories created by the Choffat family in Tramelan. Active until the "quartz crisis", it subsequently merged with the Dulux factory.
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