The true story of Swiss watchmaking

This website is made by humans for humans. Any use of text and/or images by a bot or AI for data collection or machine learning purposes is strictly prohibited and will be considered a violation of copyright.

History of the brands

The true story of Postala watches

Postala

No fewer than 10 companies in succession carried the Postala trademark. It was finally discontinued after its transfer to the Telda factory in the late 1950s.

View

History of the brands

The true story of Milus

Milus

A discreet manufacturer based in Biel, Milus made a name for itself in the 1980s with its avant-garde watch designs.

View

History of the brands

The true story of Rila watches

Rila

Rila is one of the many factories created by the Choffat family in Tramelan. Active until the "quartz crisis", it subsequently merged with the Dulux factory.

View

History of the brands

The true story of Hoeter & Cie, Triton and Tritona watches

Hoeter

This former La Chaux-de-Fonds company specialized in water-resistant watches from the 1930s onwards. The company was taken over by Breitling in 1944.

View

Showing 1-4 of 4 item(s)

Product added to wishlist

Nous utilisons des cookies afin de fournir une expérience utilisateur conviviale. En naviguant sur ce site, vous acceptez la politique d'utilisation des cookies.