History of the brands

The True Story of Numa Watches

Numa

The Gagnebin family was involved in several watch manufacturers in Tramelan, including Numa Watch, which went out of business during the "quartz crisis."

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History of the brands

The true story of Hoeter & Cie, Triton and Tritona watches

Hoeter

This former La Chaux-de-Fonds company specialized in water-resistant watches from the 1930s onwards. The company was taken over by Breitling in 1944.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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History of the brands

The true story of Zodiac

Zodiac

Zodiac Watch Co. is one of those Swiss watchmaking companies that have changed hands several times and whose history is difficult to trace. Zodiac still exists, but the history available on the company's current website is rather fanciful.

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