The true story of Swiss watchmaking

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History of the brands

The true story of Sultana watches

Sultana

For many years, Compagnie des montres Sultana was managed by the Schwarz family of La Chaux-de-Fonds. In 1973 the company merged with Le Phare SA, also owned by members of the Schwarz family.

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History of the brands

The true story of Hoeter & Cie, Triton and Tritona watches

Hoeter

This former La Chaux-de-Fonds company specialized in water-resistant watches from the 1930s onwards. The company was taken over by Breitling in 1944.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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