History of the brands

The true story of Ilona watches

Ilona

Founded during the Roskopf watch boom in the 1950s, this manufacturer based in Granges was unable to withstand the collapse in prices during the "quartz crisis."

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History of the brands

The true story of Sarcar watches

Sarcar

Since its inception, Sarcar has specialized in innovative jewelry watches. Today, it remains one of the few Geneva-based companies capable of creating custom-made watches richly decorated with diamonds.

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History of the brands

The true story of Milus

Milus

A discreet manufacturer based in Biel, Milus made a name for itself in the 1980s with its avant-garde watch designs.

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History of the brands

The true story of Rila watches

Rila

Rila is one of the many factories created by the Choffat family in Tramelan. Active until the "quartz crisis", it subsequently merged with the Dulux factory.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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