The true story of Swiss watchmaking

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History of the brands

The true story of Ilona watches

Ilona

Founded during the Roskopf watch boom in the 1950s, this manufacturer based in Granges was unable to withstand the collapse in prices during the "quartz crisis."

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History of the brands

The true story of Degoumois et Cie, makers of Avia watches

Avia

This La Chaux-de-Fonds-based manufacturer marketed its watches under the Protector name before taking over the Avia brand following the bankruptcy of The Rode Watch. Its director is best known for having created the Société des Garde-Temps (SGT) in 1968.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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