History of the brands

The true story of Invar watches

Invar

Achille Hirsch created a number of businesses in La Chaux-de-Fonds. The Compagnie des Montres Invar was intended to produce precision watches with their own calibers. The Invar brand was subsequently used by Achille Hirsch's sons, and the company ceased to exist in 1992.

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History of the brands

The true story of Degoumois et Cie, makers of Avia watches

Avia

This La Chaux-de-Fonds-based manufacturer marketed its watches under the Protector name before taking over the Avia brand following the bankruptcy of The Rode Watch. Its director is best known for having created the Société des Garde-Temps (SGT) in 1968.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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History of the brands

The true story of Nicolet Watch

Nicolet Watch

There are many Nicolet watchmakers in the Tramelan region. In this case, it's Charles, the founder of an innovative company specializing in chronographs.

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